Case Study · Logo Design & Branding
Trash N' Seek — Logo Design & Branding
A playful identity for a raccoon-themed hide-and-seek dog toy — from first sketch to best-seller.
The Logo
Bold, red, and overflowing with character.
I drew inspiration from raccoons finding delicious treats inside a trash bag. I chose a playful, attractive font that captured the overflowing nature of a full trash bag — bold red letters that symbolize an overloaded sack, exuding a fun, mischievous vibe that perfectly matches this raccoon-themed toy.
Colors & Typography
A system built to pop.
A tight palette of red, black and white paired with Comichate — a hand-drawn display face with just the right amount of chaos.
Primary Red
#EB1C2D
Black
#111111
White
#FFFFFF
Product Design
From napkin sketch to
best-selling plush.
I conceived the idea, created the illustrations and took a hands-on approach overseeing the entire project — working closely with the manufacturer through every prototype. The final product was exceptional and quickly became my best-selling toy online.
Packaging
A little story in every box.
Header card and insert designed to bring the raccoons' backstory to life on the shelf — playful copy, punchy hierarchy, retail-ready specs.
Dogster Magazine's
2021 Editors' Choice.
Trash N' Seek was awarded the Best Dog Toys category in Dogster Magazine's 2021 Editors' Choice Awards — recognizing its innovative design and its ability to keep dogs mentally stimulated and engaged.
Social Media Campaign
Building the buzz before launch.
A three-part teaser rolled out across Instagram — from mystery to reveal to "now available" — designed to convert followers into first-day buyers.
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