Case Study · Logo Design & Branding
Peek N' Seek — Logo Design & Branding
A whimsical identity for a bird-themed hide-and-seek dog toy — playful lettering, leafy details, and a best-seller finish.
The Logo
Cute leaves and playful lettering.
Inspired by a bird's bush, the Peek N' Seek logo features cute leaves and playful lettering. The result is a fun and energetic design that perfectly captures the spirit of this bird-themed dog toy.
Colors & Typography
A system built to play.
Fresh greens, a signature blue and crisp white — paired with Friendship, a hand-drawn display face full of personality.
Bird Blue
#4A839E
Leaf Green
#7BB336
Deep Green
#5C8626
White
#FFFFFF
Product Design
From napkin sketch to
best-selling plush.
I conceived the idea and created the illustrations for the Peek N' Seek, and I took a hands-on approach in overseeing the entire project, working closely with the manufacturer. The final product was exceptional and quickly became my best-selling toy online.
Packaging
A little story in every bag.
Retail-ready plastic bag and a folded story insert bring the Homebirdies' backstory to life on the shelf — playful copy, punchy hierarchy.
Dogster Magazine's
2022 Editors' Choice.
Peek N' Seek was awarded the Best Dog Toys category in Dogster Magazine's 2022 Editors' Choice Awards — recognizing the toy's innovative design and its ability to keep dogs mentally stimulated and engaged.
Social Media Campaign + Video
Telling the Homebirdies story.
A narrative rollout across Instagram — story frames introducing the little birds who just can't leave the nest — paired with a launch video that brings the plush to life.
Up Next
Hike N' Seek →