Case Study · Logo Design & Branding
Hike N' Seek — Logo Design & Branding
A camping-vibe identity for a wacky monster plush — outdoor spirit, hand-drawn energy, Amazon top-seller.
The Logo
Outdoor, camping vibe.
The Hike N' Seek dog toy is a top-selling product on Amazon, and this unique logo showcases the outdoor, camping vibe of its hiking monster theme — chunky mountain forms, hand-drawn letters, and a fresh, green palette.
Colors & Typography
A system built for the outdoors.
A layered green palette — from deep forest to bright lime — paired with Cardust for the name and Bluberry for the slogan.
Trail Green
#628A35
Forest
#1E350A
Lime
#B6CA49
Product Design
From napkin sketch to
best-selling plush.
I conceived the idea and created the illustrations for Hike N' Seek, and I took a hands-on approach in overseeing the entire project — working closely with the manufacturer through every prototype. The final product became one of my best-selling toys online.
Packaging
Header card, shelf-ready.
A retail header card front-and-back with a playful monsters' backstory — punchy hierarchy, camping colors, product specs at a glance.
When playtime gets ruff.
Durable design featuring thicker padding and stronger stitching — built to survive tug, shake and whip.
Social Media Campaign + Video
Tougher, bigger, next level.
A launch rollout across Instagram — lifestyle hero paired with a "get ready" teaser video that brings the wacky monsters to life.
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