Case Study · Brand Identity & Campaign Design
Kimelo.
Exploring how a foodservice technology brand could feel clear, recognizable, and ready to move across print and digital touchpoints.
- Scope
- Identity · Campaign
- Deliverables
- Logo · Print · Web
01
Logo directions
A series of identity proposals exploring recognition, movement, and the connection between technology and foodservice.
02
A mark in motion
The client wanted the identity to carry the speed and agility of a cheetah. That idea became a tail-inspired gesture designed to move.
Motion concept
Designed for agility.
A fluid tail sweeps through the composition before resolving into the Kimelo mark. The motion translates the cheetah reference into a distinctive brand behavior—fast, agile, and purposeful—without relying on a literal animal illustration.
03
Brand applications
The identity was tested across real-world and digital contexts to make sure each direction remained distinctive at every scale.
04
Printed ad letter
A letter-size sales piece that organizes the platform’s services into a clear sequence for foodservice distributors.
05
From identity to web
The visual direction continued into a complete responsive website, translating the brand into a focused product story.
The website case study covers the UX/UI strategy, page system, product storytelling, and responsive experience in detail.
View the full web design case studyBack to selected work