Case Study · Logo Design & Branding

Tío Pato

A gourmet identity made to feel established, trustworthy, and unmistakable from the first label to the full retail shelf.

01 — The Identity

Familiar character.
Premium finish.

The duck emblem, restrained wordmark, and earthy palette create a mark that feels personal and approachable while still carrying the confidence of a specialty food brand.

02 — Packaging System

One identity.
Many formats.

A modular label language keeps the emblem, product information, and quality cues consistent across sauces, vacuum packs, tubs, sleeves, and boxed presentations.

03 — In The Real World

Built for the shelf.

The identity stays recognizable through different materials, proportions, and product categories—whether seen up close or grouped together in a busy display.

04 — Brand Touchpoints

Consistency beyond the package.

Stationery and operational pieces extend the same warm, premium character into every practical interaction with the brand.

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