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Case Study · Movie Poster Design

Cyrano
Fernández

A cinematic poster shaped to capture Cyrano’s social heroism against the energy and scale of a Latin American city.

Scope
Art Direction · Poster
Collaboration
Edgar Ramírez

The final direction

A hero grounded in the city.

Working alongside Hollywood actor Edgar Ramírez, I created a Latin American movie poster where portrait, atmosphere, and urban context work as one dramatic image.

01

Visual references

The direction drew from cinematic silhouettes, heroic portraiture, and urban poster compositions while establishing its own Latin American character.

02

Building the scene

The final composition began with separate photographs of the actor, the hillside city, and a dramatic sky—then brought them together through scale, light, color, and atmosphere.

03

From poster to street

The completed artwork was tested across individual display, street-scale placement, and a broader theatrical poster environment.

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